Fathom-ised…

If you’ve been wondering why it’s been so quiet on the Lulubelle’s front recently it been partly due to local Integrated Marketing agency Fathom!

We do love a challenge in the Lulubelle’s kitchen and when Fathom came to us asking for ideas of an Easter gift for their many many clients, we jumped at the chance to offer them our fabulous Cupcake in a Jar – it’s perfect for this kind of promotional opportunity as not only does the product offer all sorts of branding opportunities, it’s also safe and easy to sedn through the post allowing fathom to reach their customers all over the country (and indeed the whole of Europe!)

It was a bit of a mission, 300 cupcakes to be baked into jars, decorated, branded, wrapped and taken to the post office (don’t think we were very popular with our local branch on that day!!! However, in our usual style, we got the job done on time and on budget and the guys at fathom were very happy with the results.

More importantly though, their clients were happy with the cakes – a nice little surprise before Easter – and a little different to the ubiquitous chocolate eggs!

Here’s what Fathom and their clients thought of the cupcakes…http://fathom.uk.com/blog/2012/04/have-your-cake-and-eat-it-%E2%80%A6with-fathom/

Hidden extras? Yes please!

Fabulous post from the very talented Jess Boston – you can read more of her wise words here.

This week is National Cupcake Week and in the interests of supporting this most worthwhile of institutions, I bought a mixed box of cupcakes from Lulubelles in Winton to share with some visitors I had coming for tea.

There was much oohing and aahing over the pretty decorations, colours and flavours as everyone made their choice. I selected a “Jaffa” cupcake, one of the limited edition flavours created specially for Cupcake Week. It smelt divine and looked beautiful, a pale sponge base with a swirl of vibrant orange icing drizzled in chocolate. I was expecting it to taste good, but what really put a smile on my face was something I had not been expecting…the cake had a “smashing orangey bit”! The orange jelly layer you get in a real Jaffa cake! It was delicious but the surprise extra something was what made it so special.

Customers want to be surprised and delighted. Offering something above and beyond what they expect using creativity, thoughtfulness and attention to detail may not cost much and it will increase customer satisfaction, encourage customer retention and provide the potential for word of mouth or social media marketing for your brand.

Think about how you could add a “smashing orangey bit” for your customers…or get in touch and I’ll help you come up with some zesty ideas that will make a real difference to your small business!

Raspberry nipples…

The Dorset County Hospital Charitable Trust Fund is raising money to buy new digital mammography equipment and Lulubelle’s are incredibly proud to be a part of the fundraising efforts.
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Naughty cupcakes…

Can you see what’s on the cupcakes?
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Valentines goodness…

Valentines Day is fast approaching and the shops are crammed with gifts – cuddly toys, picture frames, sexy underwear and more. Yet what most girls want (apart from cupcakes!) is Valentines Chocolates
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Cakes of the Canaries…

I was on holiday last week, and whilst it’s lovely not being tied to the oven I just wasn’t able to stay away from cakes in general. So, in the interest of public information I really felt I should try and few of the local bakeries and share with you!
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My favourite thank you note…

I’ve said it before and I’ll say it again…
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The problem with cupcakes…

Let me just point out here and now that it’s a relative problem I’m referring to, there isn’t really ANY problem with cupcakes as far as I can tell, but for the sake of this post….
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The cake’s in the post!

We’re so excited about our new “Cupcake-in-a-jar” products because they are specially designed to go in the post, so now anyone, anywhere can enjoy Lulubelle’s cupcakes! Whether it’s a brother in Basingstoke, a friend in Fife or even an aunt in Australia you can be sure your gift will arrive perfect and delicious.
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Free cupcakes? Start saving now…

We all love a treat! And we all REALLY love a free treat!
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